With the use of website logs and analytic software, online marketers have the ability to monitor and measure the results of all of their online marketing initiatives. Website analytics should not only be the foundation of any proposed website modifications, they should be the cornerstone for monitoring results on an ongoing basis.
Websiite Analysis is about understanding how well your website is fulfilling its objectives based upon your unique Key Performance Indicators (KPI). A Website Visibility Analysis is the first step in producing actionable information that will allow you to determine what visitors are looking for, how they are getting to your website, what the search engines think of your site, and how you are doing compared to your competition. It quantitatively reveals the strengths and weaknesses of a website.
The goal of website analysis is action. What gets measured gets managed.
Our in-depth research will significantly increase your ability to:
Search engine optimize your website around effective, conversion driven keywords
improve the results of your pay-per-click advertising
Lower your lead generation and customer acquisition costs
Prioritize website modification and development
Develop a budget for a successful online marketing strategy
Our Website Analysis Service includes:
In-depth website programming and architectural evaluation
Extended log file evaluation for traffic, visitor, and page trend analysis
A current search engine ranking report from the major search engines for both your website as well as your top competitors.
Website usabilty analysis
Inbound link analysis
A recommended strategy and budget based upon the findings
While we are able to work with and anlyze most web analytics software applications, we do most of our work using Google Analytics, a robust application that will help clients learn about how visitors come to a website, how they interact with the site and what is driving the call to action and/or revenue. Google Analytics makes it easy to improve your results online; write better content, strengthen your marketing initiatives, and create higher-converting websites. Google Analytics is not only robust, but it is free - which frees up more of your budget for custom programming requirements and analysis of the results.
Since website analytics are new to many companies, we offer a FREE Introductory Analysis as a means of providing insite into the value of the information available. Get your free website analysis report.
