“Imagine That did exactly what they said they would…namely, increase our firm’s search engine visibility. Probably the best marketing dollars I’ve spent in a long time. Their team was great in analyzing our unique market condition, customizing a program for our firm and walking us through the process step by step…not only what they were about to do, but then, using real-time analytics, keeping me up to date as to what viewers were responding to, and just as importantly, not responding to with our website.”
Search engine optimization is a website marketing strategy that leverages tested search engine algorithms against website development best practices towards the goal of building a website that is search engine friendly - meaning a site that is easily crawled by the search engine robots, easily understood, and properly cataloged. It is a balancing act between human behavior, search engine technology, and library science, all of which is measurable with the use of website analytics.
The objective of search engine optimization is to increase visitors to your website by ranking high in search engine results (SERP) for the keyword phrases most likely to achieve the desired objective - such as sell a product or subscribe to a newsletter. The art of website Search Engine Optimization creates websites that are designed to rank high on the organic, or FREE listings on the left side of the search engine results, as opposed to the pay-per-click (PPC) paid advertising on the top and right side of most search engine pages. Pay-Per-Click is a website marketing strategy where you pay the search engines for every visitor that "clicks" over to your site. The costs are ongoing, and once you stop paying the search engines, the traffic flow stops.
In order to determine the organic ranking of your website (where you come up on the FREE search results), search engines measure nearly 100 elements per page (no, it is not a matter of simply adding keyword rich page titles and meta tags). That being said, best practices puts a focus on 3 major page coding factors, including:
Words on the page -- keyword density
Total number of links to your page, called link popularity, (the basis for Google's Page Rank algorithm)
The text of links that point at the page, called page reputation.
Armed with the results of our preliminary website analytics and keyword analysis, our team of website developers and marketing experts can “engineer” your web pages to achieve your marketing objectives.
Our Search Engine Optimization Services Include
Keyword Analysis - The mandatory first step in search engine optimization
Competitive Analysis - An in-depth review of the top ranked websites for the targeted keyword phrases.
Marketing Strategy - Since a key element to good search engine ranking is quality inbound links TO a website, a strategy and budget must be developed.
Website Schematic Development - The architectural design of your search engine optimized website
Website Design and Development - We can code the pages for you, or guide your programmers.
Website Analytics - What gets measured gets managed
Consultation
Imagine That utilizes a broad range of analytic tools to facilitate our processes. These tools support
Ranking Analysis - Measure how top-ranked pages got to be top ranked. Measure the very same parameters the search engines use to determine ranking so you can do it too.
Ranking Prediction - Do "what-if" analyses on your sites by combining search engine results with your own edits and additions. Figure out what your ranking should be even before Google does.
Link Optimization - Take a critical look at your own pages and get the topic and reputation aligned for better ranking. Look at your existing linking partners and request changes or additions to the link text, or movement of the link to a different page.
Link Partner Selection - Find link partners for your site and select the best ones based on linking authority, topical relevance, and traffic rank.
Predict Traffic Quality - Assess the topics of linking pages and correlate with the topic of the target page, providing a measure of how well targeted the traffic from these links is likely to be.
Spying on Your Competition - Analyze your competitor's web sites and find out where their links are coming from, what other web sites they own to produce links for themselves, what other industries they are using to get links, and form a guess at how well targeted their traffic is.
