“Imagine That did exactly what they said they would…namely, increase our firm’s search engine visibility. Probably the best marketing dollars I’ve spent in a long time. Their team was great in analyzing our unique market condition, customizing a program for our firm and walking us through the process step by step…not only what they were about to do, but then, using real-time analytics, keeping me up to date as to what viewers were responding to, and just as importantly, not responding to with our website.”
Search engine optimization is a website marketing strategy that leverages tested search engine algorithms against website development best practices towards the goal of building a website that is search engine friendly - meaning a site that is easily crawled by the search engine robots, easily understood, and properly cataloged. The goal is to get any and all web pages on a site to the top of the search engine results (SERPs).
SEOis a balancing act between human behavior, search engine technology, and library science, all of which is measurable with the use of s broad range of SEO tools as well as website analytics.
The objective of search engine optimization is to increase visitors to your website by ranking high in search engine results (SERPs) for the keyword phrases most likely to achieve the desired objective - such as to sell a product, subscribe to a newsletter or to call the company. While some think that SEO is simply a matter of defining the proper meta tags and keywords to any given pages, as The Periodic Table of SEO Ranking Factors chart identifies below, SEO is a complex maze of on page and off page factors that need to be addressed in snyergy with a host of other marketing efforts.
In order to determine the organic ranking of your website, search engines measure nearly 200 elements per page ... not per site, but per page. And to make it even more challenging, the rules of the game are constantly changing along with the search engine algorithms. As a case in point, listen to what Rand Fishkin has to say about the recent Google Update and its impact on SEO:
How Google's Panda Update Changed SEO Best Practices Forever!
As Rand Fishkin of SEOmoz says:
"So, Panda kind of means something new and different for SEO. As SEOs, for a long time you've been doing the same kind of classic things. You've been building good content, making it accessible to search engines, doing good keyword research, putting those keywords in there, and then trying to get some links to it. But you have not, as SEOs, we never really had to think as much or as broadly about, "What is the experience of this website? Is it creating a brand that people are going to love and share and reward and trust?" Now we kind of have to think about that.
It is almost like the job of SEO has been upgraded from SEO to web strategist. Virtually everything you do on the Internet with your website can impact SEO today. That is especially true following Panda. The things that they are measuring is not, oh, these sites have better links than these sites. Some of these sites, in fact, have much better links than these sites. Some of these sites have what you and I might regard, as SEOs, as better content, more unique, robust, quality content, and yet, people, quality raters in particular, like them less or the things, the signals that predict that quality raters like those sites less are present in those types of sites.
The good news is that we have had a strategic approach to SEO for over 10 years. Our customers not only survived the Panda update, they thrived when it happened.
Can we help you to drive revenue with a strategic SEO marketing plan? Contact us today!
