** Use keyword phrases, not just keywords (approx. 40% of all search queries are three words or longer).
** Don't use broad phrases - be as specific as possible.
**Use keywords prospects might use when trying to "buy" your products or services
** Use keywords prospects my use when "researching" your products or services
** Be relevant to the content of your site.
** Consider your individual goods and services.
** Consider regional keywords.
** Consider variations on terminology.
** What keywords are your competitors using (hint - look at their meta tags)?
** Consider using misspellings (in meta tags) and plurals
Keyword Analysis is the most fundamental ingredient in any Internet Marketing strategy. It is not only the root of success, but a proven ingredient for driving targeted prospects to a website.
Website marketers must figure out what words prospective clients are entering into search engines to locate the type of products or services your company sells. This is not about what executives inside the company perceive as the appropriate keywords, or about filling your site with acronyms or brand names prospects have never heard of.
The correct Internet Marketing strategy is to use keyword analytics to identify proven words that have actually been used in recent search engine searches. These keyword phrases must be thoughtfully grouped and integrated into pages within the website. They will also be used in press releases, e-mail marketing campaigns, pay-per-click advertising, blogs, and virtually all of your online marketing strategies.
The key to success is in analyzing your keywords is not from your perspective, but from the perspective of a searcher. If someone had never heard of your company, but wanted to find your products or services, what keywords would they use in a search engine to find you? Would they know to use the acronyms or trademark names your marketing department came up with? Probably not?
Consider that people search the Internet to solve a problem. In evaluating a particular keyword or phrase, you should ask yourself “What is the intent of this query?” If you cannot determine what problem the searcher is trying to solve with the use of those keywords, then you are targeting the wrong keyword or phrase.
Another key consideration is context. The Internet is a global trade show - with millions of B2B and B2C websites all competing for eyeballs. There are many words, phrases, and acronyms that are prevalent in multiple industries or have multiple meanings. If you find that the top ranked websites in Google for some of your proposed keywords are not sites that relate to or compete with your business, then you need to research alternative keyword options.
Our Keyword Research, Analysis, and Selection Service
Initial identification of possible keywords and keyword phrases, including "modifiers" like brand names, localities, and adjectives.
Keyword analysis of phrases used by your competition.
Researching keyword phrases found in your website log files.
Soliciting keywords from in-house knowledge bases
Algorithmic Search Research - We research these keywords and keyword phrases in several databases that record millions of search phrases over the past 60 days, matching them against both a thesaurus and keyword suggestion tool. The results provide an analysis of not only the most frequently used keywords and phrases, but the amount of competition for each term. This competitive analysis includes
Frequency of searches for all keywords and phrases
Volume of traffic to be anticipated if your site ranks high in Google, MSN or Yahoo for any of the identified terms.
An algorithmic analysis of the best terms to use for your website search engine optimization
WebSite Keyword Analysis Benefits
Target the most effective keywords and phrases. Without this key step, you are building and marketing a site that will underperform.
Learn how your customers think. Keyword analysis examines the way your customers think and the language they use. You can use this knowledge to better understand how to market to your target audience, both online as well as offline.
Find unique niches. Keyword analysis identifies not only the most frequently used search terms, but the number of websites competing for that term. Is there a niche not being served? Keyword analysis will help to identify targeted online marketing opportunities.
Find unknown competitors or business partners - if the only difference between you and a competitor or partner is what you call your products or services, then keyword analytics will expose a host of new opportunities and challenges.
