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 Q: How do you define Internet Marketing and how do you do it?
A: Great question! Internet marketing refers to the use of any and all strategies available to promote your business. In most cases it involves driving targeted prospects to your website where they can perform the desired objective. These objectives will vary based upon the marketing strategy of your business, and might include the viewing of product information, requesting a quote, downloading a whitepaper, contacting you, purchasing product, or a host of other objectives. Our approach will vary and is based upon a detailed needs analysis conducted at the beginning of the project. Components of our Internet Marketing Strategy might include keyword analysis, search engine optimization, public relations, competitive intelligence, pay-per-click advertising, e-mail marketing, inbound link development, and partner negotiation.
Q: How much do your services cost?
A: Fees for our services vary according to the type of work required. We work on an hourly basis, a project basis, or on monthly retainer. Costs can range from $1,500 - $150,000.
Q: Do you build websites?
A: Yes we do. However, since we stand behind our work and offer measurable results, we will not build a website that does not include the requisite strategy, keyword analysis, search engine optimization, and website analytics components. That means that our services will be more expensive than a company that simply builds websites. Our focus is not on building sites, but on building sites that deliver measurable results.
Q: Can you assist us with search engine optimization and website marketing if we have our own developers?
A: Yes. Some of our clients already have website developers they are accustomed to working with, or are in-house. For these clients we have developed deliverables that will allow their programmers to work with our guidance on any and all marketing objectives.
Q: What sort of web analytics do you offer?
A: In addition to a broad range of proprietary tools we use to monitor website page coding, search engine ranking, inbound links and many other important website development criteria, we also offer our clients their own password protected real-time web analytics tool with which they can monitor website traffic and results. We refer to this as our Marketing P & L, as it provides our clients with real-time information as to which marketing strategies are working and which are not. By monitoring the results, our clients are able to modify their marketing budgets and improve their ROI long before the numbers hit the corporate P & L statement.
Q: What do you mean when you say "What Gets Measured Gets Managed"?
A: In traditional marketing, the adage was "I know that 50% of my marketing dollars are well spent, I just don't know which half." With the use of web analytics, online marketers can quantitatively analyze the results - in real time. The analytics will tell you where your website traffic is coming from, which referring sites are converting, where your press releases are getting visibility, which keywords are driving traffic, etc. The results of web analytics create a blueprint and guidebook for actionable items that will maximize results. The web analytics tools used to measure performance and results, create the flightplan for what changes need to be made to optimize performance, hence, "What gets measured gets managed."
Q: Can you guarantee search engine placement for your SEO services?
A: No. No Internet marketing company is able to offer such a service - not unless they are using "questionable" tactics. While these tactics may work in the short run, they will only work until the search engines figure out the "black hat" strategy and ban your site completely. If you find a search engine marketing company willing to guarantee placement for organic (natural) listings, you should run, and run fast. The search engine algorithms are modified on a regular basis and the search engine sites control the rankings. You should be looking for a search engine marketing firm that conforms to best practices for getting your site optimized across multiple search engines. With that strategy, if a search engine changes its algorithms, your site will not suffer a dramatic loss in traffic because you put all of your marketing focus on one search engine. This strategy will also put your site in a good position as new search engines emerge.
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